We maintain our own 100% renewable energy-powered servers located at Linode‘s London data centre1, which allows us to optimise the configuration for performance. Piggybacking on the server infrastructure used for the Huddersfield Exposed site (est. 2015), the separate WordPress servers are capable of handling hundreds of requests per second with sub-millisecond response times.

the WPPerformanceTester benchmarks of our most basic WordPress offering are better than the industry average (tested in December 2021)

The WordPress servers sit behind front-end Nginx web servers that deliver the static content and cache the dynamically-generated web pages for your visitors. All our servers support HTTP/2 and Brotli to help ensure your site is lightning fast.

PHP FastCGI Process Manager (PHP-FPM), combined with PHP OPcache, Memcached and Redis, helps to keep each WordPress servers’ daily average CPU load at under 5%, leaving plenty of spare capacity to cope with sudden increases in visitors to your site.

At present, we recommend running your site under PHP 7.4 but we can optionally configure it to instead run under PHP 8.x.2

All sites are configured to use secure HTTPS by default, and we’ll take care of the SSL certificate renewals and configuration for you.

all of the sites that we host achieve an A+ rating from Qualys SSL Labs

If your site contains lots of images or multimedia, we can improve the performance by using Linode’s European cloud-based Object Storage CDN to deliver them.

We aim to achieve at least 99.99% uptime on the WordPress servers, which equates to an average downtime of 1 minute per week.3 In practice, we regularly achieve 99.999% uptime on our servers, which equates to an average downtime of 6 seconds per week.

We also have an optional warm standby service which helps keep your site online during periods of planned and unplanned downtime.

When we recently benchmarked one of our WordPress sites, it was capable of delivering the site’s home page 5,145 times per second with a simulated load of 100 simultaneous users (equivalent to an average time per request of 0.194 milliseconds). When the load was increased to 1,000 simultaneous users, the server was still capable of maintaining a sub-millisecond response time (0.599ms), delivering the home page 1,670 times per second.


  1. Linode’s London data centre is operated by Equinix, which is powered entirely by renewable energy. Source: SustainableWWW.
  2. Please note that this newer version of PHP is currently regarded as “beta” by WordPress since not all plugins and themes are compatible.
  3. Planned downtime is usually limited to mandatory server reboots following patching. Reboots usually take about 30 seconds and are typically carried out at around 2am.